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The spirit of the western Swiss magazine MontresPassion is summed up in the title: Montres (watches) and Passion (passion). A magazine for those who design and produce fine watches, but also for those who sell, buy, admire and collect them. MontresPassion provides current information, interviews, portraits, reports, technical documentation, trend portfolios, stories and news. Established 19 years ago, MontresPassion is one of the oldest and most important trade magazines on the market. With a circulation of 11,000 in both French and German, it is the most read watch magazine in the country.