For the past 65 years, Blick has been there when things happen. Close to people and their stories: contextual, explanatory, emotional.
The new brand identity underscores this approach. Out with the old, into new shapes. Visually, with a fresh logo; in terms of content, with modern and innovative storytelling.
The new features make the news even more tangible. The new look provides a clearer overview – so the user gets a great overview in the future:
More focus on the essentials
Breaking news, stories and a redesigned sports world. The new page structure makes it possible to weight stories more clearly, make them more attractive, and visually highlight them. Data, stats and video are clicked on to make every scroll a highlight.
Bites – the Innovative video experience
With the new feature «Blick Bites», Blick offers an innovative video experience. Vertical videos that combine the social media experience with strong journalistic content. For those wanting to learn more, an intuitive click on the «Learn More» button leads to in-depth dossiers, articles, and videos on the topic.
Articles as an listening experience
Traveling by train, tram or car or just don’t have time to read? Steffi Buchli can help! We have synthesized the voice of the head of content with the help of artificial intelligence and let her read our articles aloud. News and more on the go.
Exclusive Content
Thanks to personalization, users will see not only everything that moves the world, but also the stories that match their own interests. Under the newly developed section “Our Highlights,” the independent research of our reporters will be bundled and highlighted.
These features are coming soon:
Best Stories at a Glance
Using artificial intelligence, the most-read Blick stories from categories like News, Sports, Politics, Economy, and People will soon be summarized into 2-3 sentences within seconds. A click on the source brings you to the article. Fresh briefings will be available in the morning, at noon, in the evening, and at 8 p.m.
AI provides Answers
At the end of the texts, users will soon receive relevant follow-up questions on the topic, which can be answered with a click by AI from Blick.ch’s archives.
The AI Chatbot
The first Blick AI chatbot is currently being developed together with Google, which will act according to journalistic principles and will be rolled out to our users step by step over the coming weeks. A very personalized companion that helps to better understand and explain events relating to news, sport, politics, business and people. With BliKI, users can ask questions and gain deeper insights in a natural conversational format. This gives them a completely new, interactive media experience. Regardless of whether complex topics need to be explained simply or detailed answers are required: BliKI is there to help and provides well-founded information at all times.
Ladina Heimgartner, CEO of Ringier Medien Schweiz: «The new brand identity underlines the transformation Blick has undergone in recent years: More in-depth, but still in the Blick style. Now we can give our content even more weight and more visual space. Thanks to new features, we can integrate the possibilities offered by artificial intelligence into our news offering in an even more user-friendly way, so that we can continue to meet the needs of our users and customers with modern and up-to-date content in the future.»