Pascal Santi joins us from blue Entertainment AG, where he spent six years in various positions, most recently as Head of Media Sales & Sponsoring. In this position, he was responsible for all advertising marketing and sponsorship activities for blue+, as well as the development of new advertising and sponsorship offers for TV, digital and cinema, tailored to customer needs. Previously, the 45-year-old from Zurich held various marketing positions at the Swiss Football League, Amag, SRG SSR and Credit Suisse. Pascal Santi studied business communication and sports management.
Alexander Grimm, CEO of Ringier Sports and RED.SPORT Network: “With Pascal Santi, Ringier Sports has gained an expert with an excellent network in the sports, entertainment and media industry, who will primarily represent our streaming and data offering RED+ to sports federations, our partners and the advertising market. The expansion of the management team is a logical and necessary adjustment of our structures in view of the expansion of RED+ into Germany and Austria. I am very much looking forward to working with Pascal and the team.
About RED+
RED+ is a pay-per-view streaming service that has been operating in Switzerland since August 2022, offering sports streams over the internet. RED+ was founded in 2021 by Ringier Sports AG, a wholly owned subsidiary of Ringier AG. RED+ broadcasts football (Promotion League, 1st Division Classic, 2nd Division Interregional), ice hockey (My Hockey League, PostFinance Women’s League as well as all matches of all amateur teams and junior leagues) and, from summer 2024, Swiss handball (Quickline Handball League, SPAR Premium League, NLB). RED+ is also present in ice hockey in the German (U20 DNL, U17, DFEL) and Austrian (ÖEHV, KEHV, SEHV, TEHC, STEHV) markets. RED+ is available as part of a paid subscription (RED+ GAMEPASS). Content is streamed to fixed and mobile devices such as desktop and laptop computers, smart TVs, smartphones or tablets (over-the-top content).
About Ringier Sports
Ringier Sports AG is a subsidiary of the Ringier Group and focuses on the marketing, consulting, digitalisation and activation of clubs, associations, leagues and organisations as well as national and international events in the Swiss market. The focus is on popular sports such as football and ice hockey, as well as sports that have a high number of licensed and/or active participants. At the same time, Ringier Sports AG focuses on the commercialisation of marketing and media rights to national leagues and the future development, marketing and digitalisation of event and championship formats with a national character. RED+ was founded in 2021 by Ringier Sports AG