At the touch of a finger, users can access the latest fashion, beauty and celebrity news at any time and share it with their friends on Facebook, Twitter and by e-mail. Which labels are hip? What are the stars wearing on the red carpet? Exciting articles can also be found via the full-text search, and the app also selects articles according to interests and saves them automatically.

A highlight is the first Swiss StyleFinder. It guides users through the stores and shopping streets of Switzerland and indicates where a new store has opened.

The StyleFinder tells you where to find stores for fashion, lingerie, beauty, shoes, accessories, interiors and sport, as well as children’s clothing. And which are the favorites of the SI Style editorial team. The stores are displayed either on a street map or with augmented reality in 3D. This allows users to find their destination in no time at all. A route planner, photos and descriptions of the “hotspots” make it easier for users to choose. What do they like best? Which glasses did they buy where? iPhone users prefer to share their experiences via Facebook and save their favorite stores in their personal area of the app.

You can now also take part in current prize draws on the SI Style blog via the app and win great prizes on the go.

Now available for free download in the AppStore!