After his career in professional cycling, Armin Meier started his career in sports business with IMG Switzerland. In 2010, he became Director of Marketing and Sponsorship at Ringier, followed by the Managing Director position of the newly launched InfrontRingier Sports & Entertainment Switzerland in 2011. The 50/50 joint venture is between the international sports marketing company Infront Sports & Media and the largest Swiss media group Ringier, based in Zug.

InfrontRingier unifies the competencies and experiences of both parent companies and has developed a strong rights portfolio throughout the last four years. The high-level national portfolio includes the Swiss Football League, Tour de Suisse, Swiss Cycling as well as Swiss Indoors Basel. The company also played a key role in re-launching the Swiss Ice Hockey Cup and has entered the growing segment of mass-participation events by initiating the B2RUN Swiss Corporate Running Series.

InfrontRingier not only supports organisers of sports events but also top athletes such as Fabian Cancellara, Yann Sommer, Florence Schelling, Jonas Hiller or Bruno Kernen as marketing, consulting and service partner.

Armin Meier is leaving InfrontRingier Sports & Entertainment Switzerland with immediate effect to pursue fresh challenges. Lukas Troxler, InfrontRingier’s Director Marketing & Business Development and Member of the Management, will take on the role as Managing Director ad interim.

Ringier CEO and Chairman of the InfrontRingier Board of Directors, Marc Walder: “Today, InfrontRingier is the leading sports marketing company in Switzerland. This was our aim. Armin Meier played a significant role in achieving this objective and I’d like to sincerely thank him for his contribution.”

Ringier AG, Corporate Communications