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Innovation in the Swiss advertising market: blick.ch launches the exclusive Welcome Ad for mobile and desktop

Innovation in the Swiss advertising market: blick.ch launches the exclusive Welcome Ad for mobile and desktop

This innovative ad reaches users at every access point on blick.ch and guarantees high visibility on all screen sizes – an important consideration in the development of this format. Two other fundamental aspects taken into account in the development of the welcome ad were performance analysis and user acceptance. The welcome ad was successfully piloted in close collaboration with Sunrise UPC, Webrepublic and the Blick Group.

The Blick Group is constantly expanding its digital presence and also offers blick.ch, Switzerland’s digital news channel. More than a million users visit blick.ch every day (42.3% more than in 2019, NET Metrix profile 2020-2) to read the latest business, politics, sports, culture, society, insight and lifestyle stories.