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Ringier Advertising: getting even closer to customers with a new digital presence
The digital and print advertising unit Ringier Advertising has been in operation since 1 October 2020, with Managing Director Thomas Passen at the helm. Launching a stand-alone website is the next step in the process for Ringier, which announced that it would be taking over print and digital advertising back in February 2020, while Admeira will focus solely on TV advertising from now on.
Advertising clients, agencies and other interested parties can find all key information on how to place advertisements in Ringier media titles and in external clients’ print and digital inventories at ringier-advertising.ch. “We are proud to be representing strong brands such as Blick, BILANZ, Le Temps and Swisscom blue on the market, and we are excited to further expand the services we offer our customers through the launch of our new website,” said Thomas Passen, Managing Director of Ringier Advertising. The additional social media presence with accounts on Twitter and LinkedIn enables the company to offer a holistic approach to communication across all platforms.
Customers now enter the site via the overarching brand world of the various media titles, where the different advertising options are then separated into print and digital. All information on Ringier Advertising’s services, including current media data, bookable advertising forms, and prices and rates, is publicly available. The company also offers its customers useful explanations of the online booking tools for print and digital, targeting opportunities and programmatic advertising. Registered users can log in to access the tried-and-tested Toolbox, which includes the Mediacompass.
About Ringier Advertising
Ringier Advertising markets Ringier AG's diverse portfolio of national print media and digital platforms, as well as its external inventory. The unit is synonymous with the implementation of high-reach, target group-specific advertising campaigns for national and international advertising clients and agencies. Together with its customers, Ringier Advertising draws on a broad range of targeted advertising options to create tailored concepts that suit individual needs. With branches in German- and French-speaking parts of Switzerland close to the Ringier brands’ editorial offices, classic and innovative campaigns, native advertising and content partnerships are easy to implement. Ringier Advertising’s 165 employees are committed to successfully communicating customers’ advertising messages to the end user in both digital and print media every day. Thomas Passen (Managing Director & Sales), Roger Baur (Reach Sales & Marketing), Thomas Kords (Operations), Frank Zelger (Services) and Fabian Zürcher (Brand Studio) make up the management team.
Ringier AG is an innovative, digitalised and diversified Swiss media company operating in Europe, Asia and Africa. Its portfolio includes around 125 subsidiaries in the print, digital media, radio, ticketing, entertainment and e-commerce sectors and leading online marketplaces for cars, property and jobs. As a venture capital provider, Ringier supports innovative digital start-ups. Ringier, a family company founded in 1833 as a publishing house and printing press, has invested consistently in the Group’s digitalisation and global expansion in recent years. In 2019, the company’s some 7,100 employees, operating in 19 different countries, generated revenues of CHF 984.8 million. Today, more than 72 per cent of its operating profit already comes from digital, where Ringier is a leader among European media companies. Ringier represents independence, freedom of expression and a pioneering spirit.