ASICS stands for Anima Sana In Corpore Sano – a sound mind in a sound body. Movement is essential for this, and the Brand Studio has brought it to life in a visually striking way for the ASICS SportStyle collection. The image campaign aims to reinforce ASICS’ perception in both the sports and street style segments.

Under the claim ‘Move your Body / Move your Mind’, the world of ASICS is literally turned upside down, making an immediate impact in visuals and videos. It is an invitation to get the mind moving through physical activity.

‘The Brand Studio has creatively and impressively captured the essence of ASICS and executed it with remarkable impact – perfectly conveying our brand philosophy’, says Aldo Servadio, CEO of Montana SPORT, the exclusive representative of ASICS in Switzerland.

The 360-degree campaign is being rolled out online, on social media, and in print media, complemented by both informative and inspiring content. A partnership with rising rap star Jule X adds an extra dimension to the campaign, bringing the ASICS SportStyle collection to his fans on social media and into Swiss clubs.

About Ringier Advertising
Ringier Advertising is the commercialization unit of Ringier Media Switzerland and other external publications and portals. The portfolio includes broad-reach media brands such as Blick and blue News, special interest offerings such as Schweizer LandLiebe and renowned business publications such as Bilanz. Ringier Advertising stands for high-quality environments, innovative technologies and individual consulting. The Brand Studio provides creative approaches and supports advertisers in the creation of their campaigns.

About Montana SPORT AG
Montana SPORT has been the partner for sports retailers in Switzerland for over 80 years. We are passionate about looking after our customers and always aim to offer the best support and the highest quality.